The above video is our second failed attempt to work with celebrity superhero, The Deep. Given his connection to the ocean, we first hired him 2 years ago in a thought leadership role as our Chief Sustainability Associate. But that role was short-lived as we had to fire him for releasing a PSA video where he burnt plastic trash on a beach next to small children.

 The Deep’s team at Vought International recently convinced us to give him a second chance as a health and wellness ambassador for the brand. He had the idea to redeem himself by educating kids on the dangers of high-sugar sodas. And that he would do it in a controlled classroom environment. However, he then released this new video where he “inadvertently” exposes innocent children to cigarettes and second-hand smoke. Liquid Death would NEVER condone handing out tobacco products to minors. And effective immediately, we have now terminated our relationship with The Deep for good.

Season 4 of The Boys premieres Thursday, June 13th on Prime Video.