Are you ready for Black Friday?
This retention email from Squarespace is excellent. It lets me know that I have run out of time and only have a brief 24 hours to activate my account. It’s clear, and it's a great way to keep me engaged. As with other Squarespace emails, there is a clear call to action and an illustration of the product’s benefits. The Squarespace team signature always adds extra personality. They always make sure that any buttons that are images are backed up by links within the body of the text – smart.
The title could be more compelling. The fact that my free trial expires in 24 hours doesn’t necessarily inspire me to get my ass in gear and do anything about it. That’s a brand and testing issue, though.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
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