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Retention Email Design from Squarespace



Retention Email Design from Squarespace

This retention email from Squarespace is excellent. It lets me know that I have run out of time and only have a brief 24 hours to activate my account. It’s clear, and it's a great way to keep me engaged. As with other Squarespace emails, there is a clear call to action and an illustration of the product’s benefits. The Squarespace team signature always adds extra personality. They always make sure that any buttons that are images are backed up by links within the body of the text – smart.

The title could be more compelling. The fact that my free trial expires in 24 hours doesn’t necessarily inspire me to get my ass in gear and do anything about it. That’s a brand and testing issue, though.


Broken emails mean lost sales. How does this email look?

View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Emails should have a "meta content-type" and defined character set.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.