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Searching with intent, in preparation for the holidays

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Discover the latest trends in search behavior with our Global Insights Briefing

The Thought-Starter: October 31, 2022

Shoppers have become more intentional about what they purchase, and they’re using online sources more often to help plan ahead. Explore what’s trending in search

A bearded person in glasses and casual clothes sits atop an oversized search bar while holiday shopping on their laptop.

Each month, the Global Market Insights team studies data sets of billions of search queries and behaviors looking for actionable trends. This year, 24% of consumers in surveyed markets have already started their holiday shopping. People have also been busy researching their shopping options amid rising costs. Explore what’s trending.

Arrows face each other under a clock, indicating rising interest in comparing items and finding the best times to shop.

Global search interest in “compared to” has remained consistent over the past 90 days, while global search interest in “best time to” is higher than 12 months ago.

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