We launched Creative 2.0 four months ago and as it’s starting to make its way into our client accounts it is making quite the impact. We will transition more clients to Creative 2.0 as our team’s bandwidth increases and hope to have all clients there by early next year. To remind everyone what the purpose of Creative 2.0 is, here are the four main points:

1. Unify cross-platform campaigns.
2. Add more visual strategy into our creative deliverables.

3. Planning strategy and creative out one (1) quarter ahead.

4. Inform designers on results to make data-driven decisions.

Context

Historically, Kodiak Leather has only created campaigns around sales promotions, which perform well. The Creative 2.0 designer, Kenzie was able to understand the internal strategy and suggest a different type of campaign, which would align with the businesses goals and increase results simultaneously. They implemented a full campaign for a new product drop.

Results

• Email had an increase of 2.78% on Click-through-rates.
• Social had an average increase of CPM results.

Other Team Members: Patrick Francom, Braden Hadfield, Derek Kaiser,
Wyatt Shepherd

Let's Be Brief

UPDATES ON CREATIVE BRIEFS

We have been making minor changes to our creative briefs that will hopefully reduce the amount of time that it will take to fill them out. Here’s a list of the universal changes being made (there will be small changes on specific product briefs as well):

• Removed the “Buyer Personas/Target Audience” Section (AMs will be providing designers with that information)
• Removed the “Task Completed by (Date)” Section (All tasks will be completed by the next available day with your designer. Check #creative-dev-queue Slack channel for turn-around times)
• Removed any “Design/Style” Questions (This gives your designer ownership over the visual direction/strategy)

Along with those creative brief changes, we had also implemented a Master Creative Brief Template that is meant to help your team get more aligned on what creative is going to be needed in that month and in the coming quarter. Account Managers will be owning this document but will need help from even team member to feel this out. Check the link below to take a look.

Why Tiktok?

TikTok is the leading short-form video platform where realness is celebrated and trends are born. A place where brands of all sizes and industries can be seen, grow their following, foster global connections and achieve big results.

*Interested in this for your client? Contact Jace Ross