Hey there,

It’s no secret there’s a lot of uncertainty right now.  World events are affecting you and your followers daily which means your social media strategy may need to change. 

But when strategies change in our business, we sometimes lose sight of the overall goal.  

And on social media, no matter how your strategy changes, that goal should always be: responsible communication and building strong communities. 

As marketers, we need to treat the status updates sent out with care knowing that real people are consuming these messages. 

It becomes more clear in times like these that it’s not B2B marketing or B2C marketing, it's H2H marketing: Human to Human. 

So don’t lose sight of your business goals, but consider ways to alter your strategy and show up as a leader for your community.  After all, they are following you because they trust you. 

Continue to treat your followers as real people, and talk to them about what’s resonating in their lives and yours. And if you are struggling to know where to start with this, Edgar’s got your back:

• Wondering how to change your message or when to turn social media off during a crisis? Read our blog post on the topic.

• Need help transitioning into remote work? Read our blog post with the best work from home tips from our team and community.

• Have status updates that are not appropriate to send out right now? Create a holding category in the library in Edgar to use when things calm down.

• Shifting your work environment to work remotely? Get our tips on effective strategies to set up your workspace.

 

If there is anything team Edgar can do to help your business at this time, please do not hesitate to hit reply and let us know.