With personalized stats like how far you've progressed in filing, whether you're on track for a refund, info about deductions, upcoming deadlines (relevant to you), and eligible offers, this email kept customers movin' and groovin' so they could finish their taxes quickly towards a promised best tax outcome.

The best part about this email is that it was dynamic! Meaning, when you made progress, the email content would update to reflect that. As featured deadlines passed, the email would show you new dates to be aware of.

We made numerous optimizations throughout the season to ensure content was fresh and relevant to the viewer.💯 With our dynamic content, there were over ONE MILLION VARIATIONS of this email that you could have received. 🤯