Welcome. Consider this your safe haven in the business/marketing media hellscape. Finally, a source of useful information that won’t have you falling asleep on your keyboard.

Just look at how the Newsl8r stacks up to the competition:

• LinkedIn is just the same dozen aphorisms about “leadership,” rephrased infinitely.
• Spam bots and AI junk proliferate search engines and social networks.
• Traditional media outlets dutifully serve their oligarch owners, who just bought a heavy stake in an AI startup that loses $1 million per day.

So if you want to expand your mind with new information, while maintaining a healthy skepticism, this is the right place for you.

As seen on Please Advise…

8AM’s new talk show is as wise as it is wisecracking. 

Crowdfunding for Little Coin

Our own Dave McNeeley recently used Indiegogo to raise seed capital for his new venture, The Keeper’s Hive. 

Learn more about the buzz-worthy strategy that resulted in a blooming funding round and a 7x return on ad spend in Meta.

Savvy or out of touch?

The latest election cycle challenged the most experienced marketing folks. How do you stay relevant while ad costs soar and feathers are already ruffled to begin with?

We spoke with Adam Ortman, founder of Kinetic319, about how brands can stay top-of-mind without being that brand – you know the one.

Tip o’ the Morning

With holiday ads driving up the cost of impressions, it’s tempting for B2B companies to pull back. But this is the time of year companies are putting together plans and budgets for 2025. If you’re out of sight, you’ll be out of mind. 

If you aren’t already, start using a lead magnet to build up your email list. The cost of emails won’t go up seasonally––only when your software gets greedy.

8logs You Might Have Missed

The awards-givers are nuts about 8AM.

Our vasectomy campaign for Austin Urology Institute won an AdAge @modrnhealthcr Healthcare Marketing Impact Award. The full case study is up on our site.

Read about it here.
 

We’ve also racked up more website awards this year than anyone would care to read about.

This ain’t the end of it.

Like what you see? Get a whole lot more of it weekly.

Find us as @8am_creative on Instagram.

– L8r