Want to know everything about sending a perfect welcome email? Read our latest article. 👋
Another awesome email from F21's triggered program. This one hits you post-conversion and features a grid of products that you viewed but did not include in your purchase (Wanna look again?), followed by rows of similar, recommended products (Picked just for you). Love the hover effects, mobile optimization, and overall visual flow, with each section taking a different layout.
Here’s how Forever 21's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Emails should have a "meta content-type" and defined character set.
Larger paragraphs of text should be left-justified to improve readability for some readers.