Hello there!
As the year draws to a close, we're filled with gratitude.
Thank you for using Buffer this year to share your message and build your business. Your resilience — especially in 2020 — inspires us on a daily basis. And thank you for reading our emails each month!
As is becoming tradition, we've put together a collection of interesting numbers that tell the story of the past year at Buffer. Our customers (you!) are at the core of that story.
It has also been a busy year of product releases and updates. Thank you for your encouragement, feedback, and guidance. Here are some of the major features you empowered us to build.
🎯 Multichannel social media campaigns
You all added more than one million posts through Buffer's new campaigns feature in 2020. That shows a lot of thoughtful social media planning, and that planning is key for building an engaged audience.
🛍️ Shopify reporting
Shopify became the platform of choice for many businesses moving online this year. You can now cross-reference your Shopify and social data in Buffer to get a higher-level view of your business.
📊 LinkedIn analytics
This was one of your most requested features, which complements advanced analytics and reporting for Instagram, Facebook and Twitter.
💵 Boosted Post insights
It was a tough year for budgets but boosting posts continues to be a key tactic for brand building and selling on social media. This is why we added new insights for boosted posts on Instagram and Facebook.