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The 2025 State of the Website report for leaders

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Strategies to improve your website execution and key insights from 500 marketing leaders to help you plan for 2025 inside our new State of the Website report.

91% of marketing leaders report the website drives more revenue than any other marketing channel. But as AI continues to transform web interactions and teams feel more pressure to innovate, leaders recognize the need to make smarter investments to drive even greater, scalable impact.

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In partnership with Vanson Bourne, our second annual State of the Website report explores key website insights from 500 marketing leaders, including:

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  • How organizations’ priorities have shifted over the past year
  • Top website challenges teams must overcome
  • Where to invest in 2025 for long-term success

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Your site should do more than look good.

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Build, manage, and optimize web experiences that get results.

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