The Streets of Cowboy

Cowboy 4

You’ve arrived.

The 4th generation of Cowboy bikes is here, featuring a step-through frame and the latest motor technology for optimal performance when cycling uphill. With a cockpit integrated in the stem to support your phone securely with wireless charging, enjoy safe and instant access to the new Cowboy app with live navigation and fitness data during the ride.

Ride with us.

Break free

A swift first kick powers the speed you need for an active ride and an easy climb.

Cowboy assistance
Cowboy integrated cockpit

Wireless charging

Featuring a built-in Quad Lock mount to hold and wirelessly charge your phone.

Ride awake

The new Cowboy app offers pre-ride information, 3D navigation and live fitness data.

Cowboy app
Cowboy services

Never ride alone

From on-demand free* repairs to theft detection software, we take care of everything so you can focus on the road ahead.

Pick a model and colour to suit your style.

*As covered by our 2 years warranty.


Cowboy SA
Rue de la Régence 67
1000 Brussels - Belgium