Pet Food Economics
There's a reason dog food is always on sale

Better ingredients, free delivery, 100% transparency and fresher food.

So, how’s it possible? Two words: retail mark-up.

That’s the extra cost that sits on top of making the product. It’s where big retailers make their cash and why you’ll pay up to 80% more for your dry, dog food.

By selling online and delivering direct to your door, we can take that wad of cash and put it back into the product.

The result: better quality ingredients, ethically and locally sourced ingredients, 100% recyclable packaging, and free delivery.

Pet food is broken and we're out to fix it - from scratch.