How Innovation Works with Matt Ridley

Our first featured book is How Innovation Works by the incomparable Matt Ridley. Matt is is the award-winning, bestselling author of several books, including The Rational Optimist and The Evolution of Everything. His books have sold more than one million copies in thirty languages worldwide.

What excites us about Matt’s book is learning more about what underlying conditions lead to innovation. Matt’s book is full of examples from steam engines to search engines and even life itself. We’re excited to learn about these examples and think about what we may be able to apply to Unsplash and in life.

How Innovation Works hits North American shelves today and the UK, June 25.‬ You can buy or pre-order a copy on Amazon.

If you’d like to join the Unsplash Book Club, enter your email  here . We’ll be launching new books every so often and you’ll get an update as soon as we do.

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Mikael and the Unsplash team