80 years ago today, Edwin Land founded Polaroid. In the decades that followed, Polaroid would change the world with the invention of the instant camera and the ability to create photos that come to life in the palm of your hand.
Now, we’re here to start a brand new chapter in that story.
Say hello to the OneStep 2
It’s the first original format Polaroid instant camera in over a decade, inspired by one of the most iconic Polaroid models of all time - the original Polaroid OneStep camera from 1977 - reinvented for the modern era. It brings instant photography to a new generation, while staying true to the original OneStep’s belief that instant photography is for everyone. Because no matter what you do, you respect the original. We can’t wait to tell you the rest.
| Here’s the whole story. |
| Oskar Smolokowski, our CEO, is the person behind the magic (one of them, at least). To read about our impossible journey in his own words, head over to the magazine. |
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