We're exposing our financials and metrics to find a CEO.
This email used a unique GIF that showcased various 2BB products while also revealing the headline letter by letter, with each product revealing in a very clean, simple way with clear CTAs. This email also incorporated a social proof banner highlighting two celebrity feedback features to get subscribers excited about purchasing.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.