1. : Consumer Quotient.
a. : the ability to see beyond people as data points, and to build and nurture relationships and understand how those drive and influence individuals’ wants and needs. IQ + EQ = CQ.
b. : Forerunner’s unique blend to understand the market and consumers
c. : Forerunner’s weekly digest
Welcome to The CQ, Forerunner's recently renovated weekly digest. We're excited you're here. We promise to provide you with lively stories from within our portfolio, as well thoughtful meditations on the innovative ideas that energize our firm most.
We're entering an exciting new era of commerce. Not only does the consumer have more choice than ever, the face of the seller is changing. Transactions are becoming more personal, built on 1:1 connections between buyers and sellers, providing a wealth of opportunity for innovation and potential for financial freedom.
In The CQ, we'll cover this evolution in a myriad of ways. Here's what you can expect from our regular programming: