Iterable

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Iterable
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Welcome to Activate Live: Morning Edition

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Your debrief with all the a.m. highlights for Activate Live

We're glad you're here with us.

You have an action-packed day ahead, and we're here to help you take full advantage of everything that Activate Live has to offer. We know things can get a little overwhelming, so to help you along, we've created our own attendee guide!

Now that you are equipped for success, let's have a look at what we have in store for you this morning when our virtual doors open at 7:30 a.m. PDT. 

Three Keynotes

1

8:00 a.m. PDT Shifting From the Routine to a Future of Creativity to Compassion at Scale

Our morning kicks off with a welcome address from CEO and Co-Founder of Iterable, Justin Zhu and VP of Product at Iterable, Bela Stepanova. Together, Justin and Bela will share the role that AI and automation play in growth marketing.

2

8:30 a.m. PDT Brand-Building in the 21st Century

Jonathan Mildenhall, Co-Founder and CEO of TwentyFirstCenturyBrand and former CMO at Airbnb, highlights the 4 key pillars that make an influential brand.

3

9:00 a.m. PDT The New Digital Imperative: Individualized Customer Experiences

Brendan Witcher, VP and Principal Analyst, Digital Business Strategy at Forrester, discusses why so many brands struggle with personalization and how to effectively use customer data to deliver individualized experiences.

Navigate to the virtual Exhibit Hall to visit our Iterable booth or one of our sponsor booths. Learn about the power of our partnerships and get to know the teams behind the companies and products we love!

You won’t want to miss this opportunity to meet our growth marketing ecosystem in one place.

Two roads diverge here at Activate Live: Customer-First and Tech-Forward. Jump between topics and sessions throughout the day. Click here to check out the morning lineup.  

Don't forget to tune into "Doing More With Less During a Recession" at 10:30 a.m. PDT with Gary Grimes and Samir Shamma from CareerBuilder. This fireside chat is brought to you by our friends over at the SparkPost booth!

Every time you interact on the Activate Platform (whether it’s downloading content, watching sessions or chatting with a representative at a booth), you'll earn points. That's right—win prizes by making moves. You can check up on how you are doing on the platform leaderboard tab.

Thank you for being here, we're excited to have you! Make sure to showcase your time on social media. Tag #activate20 and @iterable on LinkedIn, Twitter, Facebook and Instagram.