A beautiful simple email from Dropbox inviting me to the Paper beta. Note that they give me an option to dive into Dropbox if Paper isn’t a good fit for me or I don’t understand what it is. It’s good to have options, but not too many.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.