When I first started goop, it was a lo-fi weekly newsletter of travel recs, healthy recipes, and Q&As with doctors and experts whom I was fortunate to encounter. We’ve grown up a lot since then—though our persistent curiosity and an unyielding desire to find the best products, experiences, and information remain. And when the product we want doesn’t yet exist, we make it ourselves. SEE HOW FAR WE'VE COME.

We approach travel with an insider’s point of view—life is too short for bad pizza in a wonderful city.

We want autonomy over our own health—and we have a lot of questions about how to do that. We then pass our learnings to you via newsletters, podcasts, and our In goop Health summits.

If you want to eat clean without deprivation, we’ve got you covered.

We are hyperfocused on both making and finding the most effective, luxurious, and clean beauty products so that you don’t have to worry about what you’re putting on your skin.

And we design G. Label and stock the fashion shop accordingly. They’re seasonproof essentials (plus a few more things we love).