Intuit

This Welcome email is the first of a personalized learning series received within 2 minutes of setting up a QuickBooks free trial.
The content is personalized for each user based on inputs captured during product onboarding/setup. The primary goal of this series is to help our customers complete the task they hired QuickBooks for in the first place. In this example, the customer has indicated an interest in sending invoices.
The use of an inverted triangle layout provides focus, while gamification principles such as visual feedback on progress provide guidance and set expectations.
Cross-platform optimization, dynamic content, product behavior tracking, animation, hover states, and deep links to the product push the boundaries of what is expected in a traditional email interaction design.

Intuit

Welcome to QuickBooks!

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Behavioral

Intuit

Welcome to QuickBooks!

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