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to the Klaviyo

Hi there,

I’m Katie, Klaviyo’s managing editor, and you can expect to see me in your inbox every Saturday. Promise, I’ll keep the place clean. :)

I’ll be bringing you all sorts of marketing strategies and ideas to help you grow your business. Expect to see a mix of:

stories from your peers who are growing online businesses strategies and tips to help you own your brand’s growth the latest data-backed ecommerce marketing insights
news about Klaviyo’s product features and how to make the most of them the scoop on events you might like (online for now, live again in the future) and much more!

Want to learn more about a particular topic? Hit that reply button and let me know what’s on your wishlist!

Meantime, here are some articles you might like. And again, I’m thrilled to welcome you to the Klaviyo community!

Katie Tierney
Managing Editor

From Acquisition to Retention: Optimizing Your DTC Customer Journey

Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle. 

From One Marketer to Another: Marketing Amid COVID-19

If you're feeling overwhelmed, you're not alone. Here are several resources that may be helpful to you as you adjust your marketing strategies to cope with the coronavirus crisis.

Explore the resources

How Living Proof Grew Owned Revenue by 514%

​Learn why haircare brand Living Proof became a Klaviyo customer, how they’ve grown their revenue, and how they’re preparing for their next phase of growth.

Watch the video

The Power of a Welcome Series No Matter the Size of Your Business

​A welcome series is a powerful way to welcome new subscribers and drive sales for any size business. Learn how you can optimize yours. 

Learn more

Work Smarter, Not Harder With Custom Analytics

Custom Analytics lets you dig into your performance in seconds. Spend less time collecting data and more time analyzing, strategizing, and growing.

Dig into your data

6 Steps for Getting Out of the Spam Folder
​Find out the steps you need to take to avoid and address email deliverability issues if you keep ending up in the spam folder. // Read the article

How to Create Unique Customer Experiences With SMS That Complement Your Email Marketing Strategy
The options for SMS and email marketing can be overwhelming, but here’s where to start in order to create unique customer experiences. // Get the tips

Ecommerce Email Marketing: Industry Performance Benchmarks
Looking for ecommerce industry performance benchmarks? We reviewed the email performance of 18,000+ customers across 13 different industries. Use these benchmark performance figures when you test things like your subject lines, email content, and calls-to-action. // Show me the data

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