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Welcome ! You’re one in a billion ⭐

Your smile is
one in a billion

More than 1 billion plastic toothpaste tubes enter our landfills and oceans each year.

With plant-based ingredients and plastic-free packaging, our goal is to end plastic waste, one bit at a time.

Welcome to Bite,
where every smile counts.

Toothpaste, reinvented

A little bit about our Bits

Made with healthy, plant-based ingredients

Available in two flavors: Mint & Activated Charcoal

Comes in a glass bottle, in plastic-free packaging

automatic refills arrive at your door every four months

Shop now

Follow us on Instagram

Follow @BiteToothpasteBits and slide into our DMs to say hi �‹

We're in this together

You are helping us change how we think of our health and the planet. So glad you decided to #kickthetube and be a part of our journey

- Lindsay McCormick Founder, CEO