A few weeks ago we introduced you to something that we’re passionate advocates of:
Mindset Research. This type of research starts with listening rather than solving. It prioritizes communities that are important to the future of your business—not just your target audience—so you can really listen to what people want and need.

Mindset Research often starts with broadening our idea of what a community is. It helps answer questions like these:

❤️ What communities are at the heart of your business?

💡 What can you learn from them?

🔮 How might this impact your organization, today and in the future?

We’ve created a worksheet to help you start applying this thinking to your work. It includes the five categories of communities, as well as prompts to help identify those that are most important and valuable to the future of your business.

Click the button below to download the worksheet.