The coronavirus pandemic has shifted the way consumers shop and the way brands engage with their customers. Nowhere has this been seen more than in the wellness space.

We’ve been staying up-to-date on the latest trends emerging from COVID-19. Here are some of our key insights so far.

The home goods industry has been enjoying a surge of ecommerce sales, but how long will it last? We talked to Rooted and Cancelled Plans to get their perspective on the future of home goods following the global pandemic.

The beauty industry has emerged as an unlikely source of support to ease fears with its focus on self-care. Here’s how beauty and skincare brands like Herbivore Botanicals, Bliss, and Love From Yours have positioned themselves to help consumers stay calm during quarantine and social distancing.

Immune-boosting products offer a glimmer of hope to those trying to stay healthy throughout the pandemic. Learn how businesses like Rise Gardens, Daily Harvest, Food by Maria, Natalie’s Juice, and Care/Of are adapting their messaging strategies to emphasize their immune-related benefits.

With social distancing and stay-at-home orders the new norm, many businesses have had to close their doors. One industry hit especially hard? Studio fitness. Take a look at how major fitness brands like Fhitting Room, Barry’s Bootcamp, YogaWorks, and Tone House have adapted after the closures of their studios.