Allie Stark Wellness

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What's in a Name | Introducing Noria


It's amazing how the universe is always providing opportunities for us to practice what we are preaching …

The night before my new business was going to launch my business partner and I were given legal advice that we needed to change the name of our company (I could get into the details, but I am going to spare you the boring ™ saga). It was a total WTF kind of moment and yet, the situation gave us the chance to fully and wholly embody what we are creating and to derive a new path forward from there. 

It was essential for us to slow everything down, get curious, and investigate our why — the naming hiccup was merely an opportunity for us to walk our talk immediately upon sharing our vision with the world.

And so, it is with the utmost joy, pride, and some nerves that I finally (three years later!) introduce you to my new learning and development platform Noria.  

Now, you may be wondering why we named the company Noria? Well, norias are ancient water wheels that lift water up from within the earth to the surface, nourishing and replenishing the community. Serving as a bridge between natural resources and manmade ingenuity, the noria symbolizes human potential and taps our Inner Wells in order for us to make positive change in the world. 

As we continue to experience an overwhelming amount of political upheaval, climate crises, and division of humanity, our deepest hope is that Noria can be a small part of the individual and collective work we are being asked to do to create a more loving, sound, and just world. Our signature program Shift the Way You Lead™ supports leaders to amplify their leadership potential as we pioneer a new era of leading and living. 

Before I give the full lowdown on Noria, I want to provide a little background as to what led me to this professional juncture. 

For as long as I can remember, my path has been guided by the process of awakening (consciously and unconsciously). From a young age, my hippy-ish Mom encouraged me to dabble in all sorts of therapeutic arts and healing modalities (i.e. Art camp that had a wild Shamanic drum circle. Breathwork. Group therapy camps for teens. Naturopathic medicine. And acupuncture to name a few.). By the time I was in my late teens, I was already on a spiritual journey, beginning my non-linear career in health and wellness:

  • I taught yoga and mindfulness from ages 16 to 30.
  • In my early 20s, chronic illness led me to receive my Master's degree in integrative health.
  • For the last 12+ years I have had the great privilege of leading a team and growing my coaching, consulting, and facilitation company. I have worked with a dynamic expanse of individuals and organizations and have poured my heart into growing a heart-forward small business.

Underneath it all, I've always felt like the work that I put out into the world moves through me. That I am merely a conduit for something larger than myself to get expressed. Not only that, but I draw on experiences and obstacles that I am currently working through as opportunities to be of service. That's why I am the messy, raw version of myself that so many of you get to see.

At the start of the pandemic, I was hired by my co-founder Shawn Casey to consult with her on an internal coach training program for the healthcare company that she was working at during that time. We were both (of course!) struggling in our leadership and feeling isolated by the ways that we were working. For me personally, I felt burnout being a sole business owner, managing and handling everything on my own. Collaborating with someone I respected and trusted (and then bringing on our amazing education strategist, Lela Tuhtan) became a safe haven for me to be creative, reflective, and innovative … Hello Noria

Noria was born out of our personal experiences, up-to-date research, and intuitive knowing within that how we have been working, leading, and living need to shift for a new era of being. As Shawn and I had relied heavily on our skills in personal development and coaching to keep us afloat over the last few years, we felt inspired to create a platform that provides online programs and community for you to access your fullest potential. Our signature program

Shift the Way You Lead

addresses employee wellness through leadership development and helps inspire workplace transformation for modern times. Not only that, but being a leader is lonely! In addition to our online course, we have created a community platform for like-minded leaders that you can turn to for answers, feedback, and encouragement.

Noria lives at the intersection of:

As we launch this baby out into the world, we would be so grateful for your support in any of the following ways:

  1. If you are a manager and have been looking to grow yourself and your toolbox, look no further. You can enroll online today (the course begins in early 2024!). If you want to connect with us, please schedule a complimentary call so we can learn more about what is coming up for you in your leadership and how Noria can help.
  2. If you are a business owner or head of people/culture at your organization and want to learn more about offering Noria's Shift the Way You Lead™ for your team or group, let's talk!
  3. Follow our LinkedIn page and share / like / comment on our posts.
  4. Share our website with your network. Outside of individual managers, our target audience is HR / L&D professionals, Heads of People, and other business leaders looking to invest in the development and well-being of their organization or team.
  5. Noria is meant to serve as a community platform for leaders who are ready to welcome in a new era of living and leading. If our mission resonates with you, I would be beyond moved to know how Noria may be of service to you or others you know.

I am so excited to enter into this next chapter of my career. I will be continuing my work as a coach while having the opportunity to utilize the Noria platform to reach a wider audience. I am ready to step into something larger professionally and I am thrilled to share this platform with you as we look to inspire transformation and build greater connection and community from the inside-out. 

Thank you for being a part of my on-going journey. It's thrilling to do something new and to have the chance to be messy and real as it all unfolds. 

Sending you love, compassion, and gratitude as we step into what's next together,