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Why financial services are investing in user research đź’¸


The latest resources on user research from Maze

The cost of perfection: How can usability testing boost the ROI of financial products?

Financial services face a double-edged sword when it comes to UX. Every moment a user spends on your product has the potential to delight and reassure... or seriously put their guard up.

Whether it's a life-changing financial decision, or day-to-day keeping the lights on—finances are one of the most emotive ways we interact with technology. 

Users rely on financial service products to behave as they expect, and one usability bump can have big repercussions.

Head to our new article for a breakdown of how you can leverage usability testing to instill confidence in customers and fast-track return on investment.

USER RESEARCH

7 Key usability metrics to unlock user insights

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MAZE GUIDE

Top product discovery methods for user-aligned product development

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EVENTS CORNER

Stay up to date on the world of research

From democratization of research to shifts in the economy and the impacts of new technologies, join Dovetail Co-Founder, Benjamin Humphrey, and Maze Founder, Jonathan Widawski, as they delve into the hot topics of today.

Tune in live today, July 6 at 15:00 PDT/18:00 EDT, or sign up for the VOD for this thought-provoking discussion on the disruptive shifts affecting the research industry today—and to hear how Maze and Dovetail are adapting to the multitude of changes on the horizon. 

Register now
MAZE EVENTS

Financial futurists: AI and resilience for UX practitioners

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GROWTH DESIGNERS X AMPLITUDE

Workshop: Connecting the dots between quant & qual

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DOVETAIL X MAZE 

AI and research: Exploring the future with Dovetail and Maze

Watch on demand â†’

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