Layoffs are all over the news. It’s a sad reality that research and insights folk are often the most impacted.

It’s not only sad for the individuals affected, but also for the businesses making those decisions. Because now, more than ever, we need insights to help guide our thinking.

Lightricks’ Cori Widen makes the case for research and shows how it can help a business—not just in product development—but across functions like marketing and operations.

To neatly sum up Widen’s point: “User research allows a company to problem solve in a way that increases the likelihood its product team will not just be shipping fast but that they’ll be shipping purposefully.”

Check out the article. You’ll be better armed to make the case: research isn’t a nice-to-have.