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Why It’s the Best Time of Year for the Rectangular Folded Cross


RECTANGULAR FOLDED CROSS

End (or Start!)

the Year Right

SEE HOW

DESIGN by ADAM COPPOLA,

COPPOLA PHOTOGRAPHY

No matter what business you’re in, you want to end the year (or start it!) with a bang. And the marketing asset to help you do that? The Rectangular Folded Cross. It turns mailers, brochures and invitations into distinct, impressive, show-off-able pieces of art. Suddenly the everyday becomes exciting, the normal becomes notable, the usual becomes unique. We talked to Foldfactory founder Trish Witkowski about why it’s a favorite, when to use it as a carrier and how to mail it with ease.

READ THE ARTICLE

DESIGN by MICHAEL SHIPLEY

FOR WATSON FURNITURE

Cross Fold Clincher

Memorable and totally customizable, the Rectangular Folded Cross features four panels that open to create a classic cross shape. "It’s a great choice for holiday and New Year mailings because it’s a format that does well with light content," said Witkowski. "The panels peel away one at a time, which is really nice for building on a message that ends with the center panel."

DESIGN YOURS

DESIGN by DANI SMITH & FELICITY PALMA

Plan for Panels

Love a rectangular fold but need more panels? How about the most panels? Enter the Rectangular 9-Panel Reveal. "It’s larger and more dramatic than the Rectangular Folded Cross," said Witkowski. "All nine panels make a complete rectangle, so you can make a dynamic poster spread or message."

PRINT YOURS

DESIGNS by ORK POSTERS

The More the Merrier

One of Smartpress’ most convenient custom print options? Our Versions feature. It lets you print multiples of the same product but with differing content in the same order. Just keep your paper stock and finish the same and then change imagery and content all you like. It’s a time-saver when you’ve got multiple holiday events to detail, year-end product launches to promote and tiered donors to thank. (And it’s pretty nice on the budget, too.)

LEARN MORE

We’re hiring! Along with our parent company, The Bernard Group, we’re sending up the Bat Signal to any and all who want to be part of an amazing employee-owned company. How about a Project Coordinator, planning and problem-solving your way to an unmatched client experience? Or a Shipping Specialist, packing projects with Tetris-like speed? What about a Laser Operator, navigating blueprints with clean-cut efficiency? No matter your area of expertise, opportunities await! (And genuinely liking your co-workers? Yep, we really do that!)

CAREERS