In episode 3 of Word on the Lane, William Schumacher, Loafer and Chief of Uprising Food lead the revolt against boring packaging.

He brings his years of experience as a Brand Manager at Procter & Gamble to the front lines for their keto bread, Breadlam’s Uprising.

This could be the most clever and creative packaging we’ve ever seen.

With his branding expertise, William and the Uprising team expertly designed a custom mailer and carton to bring their direct to consumer.

Watch William discuss what fellow business leaders need to know when using custom packaging to win new customers and keep them loyal.