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Your Affiliate Incrementality Results Are In

Commission Junction


Your Affiliate Incrementality Results Are In

This email the marketing team put together to aggregate the information prospects dynamically, and current clients (anyone, really) enter on one of our microsites. The site extrapolates how much more revenue a shopper completed their path to purchase via affiliate vs. those who did not. Upon filling out the form on this site, this email is triggered to be sent to their inbox. This email's data is hardcoded, but the live email includes merge tags to import actual data. It was quite the undertaking as a team, and it really illustrates how smartly using your data can serve both the customer and our company. Though the numbers speak for themselves, wrapping it up in an excellent email is an elevated experience in itself and is a valuable asset for stakeholders who might choose to increase the marketing budget in the affiliate channel.

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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.