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Most marketers know that list growth is King when it comes to SMS marketing. But did you know that brand-new subscribers are more valuable than older subscribers? 

Here's what our data scientist found: campaign earnings from new subscribers are 1.5X higher than earnings from older subscribers.

So how can you keep your list fresh with new subscribers each month? 

👉 One way is to cross-promote your SMS program to your existing email subscribers. You can do so by adding a keyword and your number in the bottom of your newsletter. Check out two great examples from Snif and OLIPOP below.

P.S. We give 10 more opt-in methods in our mega guide on SMS list building and data segmentation. Read it here.