
Really Good Emails is part of Beefree. It started as a volunteer project in 2014.
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Structure and strategy for CR emails 1. Logo up top in the middle. 2. Personable one big image preferably of a person (even up close, face) or a group of people - THE HERO 3. Could be a gif. That would also be cool! 4. two lines of text -something like "BE EXCITED" BE ON THE LOOKOUT" BE BRAVE" WILL YOU? questions? 5. Hello, ATHLETE is cool. 6. CTA is always after a short paragraph and not at the bottom. 7. Put dates on everything. Make it almost like a journal of the CR? 8. Screengrabs from Andrew's videos. 9. Twice a month + special occasions 10. Always send on Monday.









