Clear and to the point. MailChimp gets out of the way on this on an email that needs to be quick and clear.
I wonder if “Just one more step…” is the right heading on an email that really needs me to activate my account. These kinds of choices can sometimes be brand driven or tested. The most important thing is to make sure the customer is clear about what to do.
Note: The “username” title here was my username and I replaced it with default text for my own security
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Emails should have a "meta content-type" and defined character set.