CUTS is not just about shirts, but about promoting a lifestyle. So we felt it was important to further market this lifestyle in email through social proofing. This particular campaign does a good job of demonstrating the shirts' versatility and popularity - different guys, doing different things, across all parts of the world - but all comfortable and confident in their CUTS shirt. And the email aesthetics itself also helps support the brand feel - it’s clean, minimalist, and fresh.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.