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Dear Subscriber,
With the world convening in Paris for the Olympics, we’ve experienced firsthand how the Games are not only a global celebration of athletics but a show of unity among diverse peoples.
As a Franco-American company, we’re delighted to witness this global harmony in our beautiful city. It mirrors our ambition to work cross-industry to co-create the world we want to live in.
We support Arts and culture because they enrich our lives. We value Education and Health and life sciences because they enable progress through knowledge. We work in Media and news because journalism and diverse perspectives are vital to democracy.
We believe Technology and innovation can benefit the world while recognizing their Climate and social impact. We combine Design and consulting to create business value, and we appreciate Fashion and luxury for their creative expression and craft.
Today, we launched industry hubs on our website to share valuable insights with leaders. These pages highlight our perspectives on the most pressing issues in their industries, showcase successful strategies from our clients, and provide relevant case studies from their peers.
Read on for some of our recent work and insights – and if you’re in Paris for the Games, come say hello; we’d love to celebrate with you!
Sincerely,
George Eid
Founder, CEO
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Building lasting desirability
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In a rapidly changing luxury and fashion landscape, staying relevant and desirable means embracing cultural shifts, harnessing digital innovations, and reimagining how we engage with customers. Brands that go beyond transactions and connect emotionally with their audience—offering digital experiences that spark joy and encourage self-expression—build lasting loyalty and preference.
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More on fashion and luxury →
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Last month, the new ysl.com launched, which we co-created with Saint Laurent to reinforce its status as an innovative leader in fashion and culture. The site integrates the house’s new collections and products, featuring Rive Droite, a cultural hub transforming retail into a lifestyle experience, and SL Productions, a new film production company. This evolution reflects Saint Laurent’s vision of blending fashion with broader cultural narratives, enhancing its luxury market appeal.
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Visit ysl.com →
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Sharing art and culture without borders
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Arts and culture institutions have been redefining their offerings beyond physical spaces, embracing more physical-digital opportunities and global digital access. This shift presents both challenges and opportunities, as organizations must now decide how best to serve their communities locally and globally. Through our new partnerships with Glenstone, WWII Museum, Virginia Museum of Fine Arts, Chanel 19M, and Fondation Cartier, we continue our commitment to co-creating a world where the arts and culture not only remain but thrive. |
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More on arts and culture →
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Believing in the essential role of artists in society, United States Artists provides unrestricted funding and support for artists and cultural practitioners of all disciplines. Our collaboration aims to clarify the organization’s role in the American cultural ecosystem and further uplift artists and their contributions. The experience combines an intuitive presentation of their programs and services, paths for donors and partners, and a comprehensive artist database into one unified platform.
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Visit unitedstatesartists.org →
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Making emerging tech relevant in everyday life
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MultiOn develops the technology that enables AI agents to autonomously complete tasks online from start to finish. We created their brand and website to position this advanced technology as practical and relevant for everyday life.
More on technology and innovation →
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We partnered with Elevenlabs on their transformation from a text-to-speech and voice cloning startup to a holistic AI audio platform. We developed an audio-centric brand and website and launched the first version of their voice-focused reader app.
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In other news
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With contributions from over 160 external collaborators, our open-source CMS Twill continues to evolve and break new ground. Now at version 3.3, recent updates have focused on enhancing the developer experience. Twill 4.0 is currently in development and promises even more exciting features, including enhanced video support.
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This past spring in New York, we welcomed a panel of wide-ranging creators to explore the passions that fuel creativity and give our work purpose. Keep an eye out for upcoming events in Paris and New York!
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Work with us
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Are you a passionate and curious designer, strategist, or producer eager to develop new skills and establish your career? Join our NY Apprentice Program.
Become an apprentice →
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Do you have an opportunity to pursue or a challenge that needs addressing? We’d love to help through consulting, workshops, or bespoke engagements.
Let's collaborate →
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See what we’re working on and where we’re showing up on our social channels. Enjoy your summer, and see you around! ☀️
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