Charity: Water’s emails are always a real treat to get in the inbox. The photography in these emails is always beautiful and powerful. They do a great job of capturing the brand in their emails. The top of this email is not hard and rigid like many emails but has been designed with a feux watercolor edge to give a more gentle personal touch.
Further down the post the action button is actually really intriguing to me and I’d love to know how it converted, but it begs the question of the paragraph above if you didn’t already read it. It asks me to follow up.
If I didn’t have images turned on I wouldn’t necessarily know much about the sender or how to get in touch since the footer has the name of the organization removed, but this is minor I think since the from address and the subject contain information on Charity: Water.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Emails should have a "meta content-type" and defined character set.