| Maximizing Marketing Technology |
| Double Tap |
| Marketers typically fall into two categories when it comes to technology: they’re looking to invest into new tech or they’re looking to do more with the tech they already have. We’ve got both camps covered in our new, best-in-class survey. |
| Conducted in partnership with Ascend2, the report will show your team how top marketers take full advantage of their Martech stack. |
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| Double Tap |
| Splat Chat Episode 01: The Story Behind the First Report Spam Feature |
| Director of Marketing Monica Hoyer kicks off the inaugural Spat Chat interview series with Kate Nowrouzi, VP of Deliverability and Product Strategy for Mailgun. |
| Watch Episode 01 >> |
| B2C Email Automation: 10 Campaign Ideas for Consumers |
| Everything from abandoned cart to re-engagement emails, we’re covering automations needed for consumers. |
| Believe it >> |
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| B2B Email Automation: 13 Campaign Ideas for Customers and Leads |
| Fall more on the B2B side? Don’t worry, we’ve got a baker’s dozen worth of automations for your subscribers too. |
| You better work >> |
| When it Wasn’t Agatha All Along |
| Double Tap |
| Marketing automation is meant to make things easier for you and your subscriber. But multiple campaigns with multiple pieces can quickly go from magic to mayhem |
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| Notes from the Dev |
| Ed Ball, Master of the Email Dev Universe |
| Email Rendering is Important |
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| I’ve been doing developer tips for a while now in this newsletter and there is a good reason for it. How an email renders in a client is important. In email marketing the average ROI is $42 for every $1 spent. Now, if we were talking about web development you basically have to write code for Chrome, Firefox, and Safari, but with email there are a multitude of email clients the email can render in. You can’t just update an email like a website. When that email goes out you can’t get it back, so the complicated part of it is having an HTML email go to a multitude of clients and look good. You want it to look good to look professional, gain trust, etc. |
Being an email developer, I’ve heard some interesting stories: only making sure the email looked good in their Outlook desktop client, only to find out later the email wasn’t rendering correctly in other email clients. I’ve also heard stories where a company had a marketing department sending emails, but they weren’t using a platform like Email on Acid to check what their emails looked like across clients. They weren’t checking them at all. That could have a big impact on the effectiveness of the campaign. Think about it. If you get an email in your inbox and it’s breaking somewhere it’s difficult to take it seriously. Make sure you render test your emails ... it’s important. |
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| Haven’t been checking your email rendering? Try Email on Acid free for 7 days |
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