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Determine your online advertising goals
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| For more effective ads, get specific about your objectives—like deciding if you want more phone calls or more website traffic. That way, it will be easier to focus your message
and create ads that get the results you want. |
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Make sure your website is customer-friendly
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| If your site is slow, you could be losing potential customers. Test My Site is a free tool that analyzes how fast your site loads on mobile devices and
provides suggestions for improvement. |
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Choose the right keywords
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| Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting
relevant keywords will help you connect with customers actively looking for a business like yours. |
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