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The same consideration and depth of thinking we employ in Rivian’s design and engineering applies to every decision we make. Our color palette is one of the most striking examples.
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It took hundreds of iterations to create the 10 dynamic colors available for our R1T and R1S. While some are inspired by the behind-the-scenes work of prototyping and producing electric vehicles, most take their tones and finishes from the natural world that Rivians are made to explore.
From the granite of Yosemite to the forests of the Northwest, and from bright ocean blues to warm desert reds, our custom paints are designed to emphasize form, accentuate detail and reflect the depth and character of changing natural light.
See the latest story for more about our unique palette—and to learn exactly what inspired the color you chose while configuring your Rivian.
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