Fender
Introducing The Britt Daniel Tele Thinline
This email is an artist launch where we had to get creative on how to tell the artist's story while also selling his guitar. Ultimately, we used a positioning statement to tell that backstory and a pull quote with a photo collage of the product, this way subscribers could read the detailed specs in conjunction with actual close up images of what they're getting with a purchase.
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Text to voice recording and transcript for hearing impaired.
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