Your monthly roundup of the latest email marketing, design, and development strategies from Litmus
October 2023
Apple iOS 17 officially landed on iPhones last month. And now, it’s available in Litmus! But the biggest spook of iOS 17 is Apple’s Link Tracking Protection (LTP). Don’t be afraid, learn exactly what that is, how it’ll impact your email marketing, and how iOS 17 renders email.
Guess what? ICYMI, you can use Litmus to preview how your emails will actually look for your iOS 17 subscribers, before it hits their inbox.
Since the announcement, we’ve been busy behind the scenes, doing all the email testing.
Spoiler: things pretty much render the same as iOS 16, but remember to test your templates along with any emails that have advanced email coding, like faux-positioning or interactivity.
Trending in email
A closer look...
The top ESPs, a calendar link tutorial, and templates
Treat yourself to 15+ free templates based on design (pyramid, multi-column layout, F-shaped pattern) and goal (re-engagement, event invite, product launch)—all tested and approved by our very own email team.
No bones about it. Your ESP can be your best friend—or worst enemy. Discover what tools email wizards and witches use in each industry, at each company size, and whether they’re happy with those choices.
Countdown timers are commonly used in promotional emails. But they can be used in other ways, like in a transactional email—or purely to surprise and delight your subscribers. Like counting down to Pumpkin Destruction Day on November 4!
How do you think the gourds will be destroyed? Take a guess, and you’ll see the pumpkins’ final fate soon!
Final day to help us myth bust email trends! What trends are here to stay—and what should go? Share your thoughts, and we’ll bring the results to life.
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Music credit: “Wickedly Waltz” by Beat Mekanik. License: CC BY 4.0.
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