MailChimp

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MailChimp
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THE LATEST: Updates that do the heavy-lifting

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Jumpstart your best year yet with new, platform-wide automated updates

Already making 2026 your best year yet? We’re here to help with a new batch of updates designed to fuel your growth—from improved reporting tools to new, upgrade-worthy integration updates that can help you connect and sell more this year.

A cursor hovers over a toggle switch after enabling an “Exclude email bot clicks,” filter—helping filter out non-human email engagement.
REPORTING & ANALYTICS

Filter out bots for more accurate metrics

Get a clearer view of engagement with new filters to remove email and SMS1 bot clicks from your metrics. Filter out Apple MPP email opens too for even more accuracy.
Shopify unique code generation feature displaying three automatically generated alphanumeric discount codes alongside a product image of overnight oats.
SHOPIFY INTEGRATION

Drive sales with single-use discounts

Reach and convert customers at the right time through the right channel with single-use discount codes in email automations, SMS automations, and popup forms.2,3
Shopify logo with two connected workflow steps: “Customer views collection” triggers “Send abandoned cart” action, shown with a product photo of colorful jars of overnights oats from fictitious brand, Oat Lord.
SHOPIFY INTEGRATION

Turn collection views into new campaigns

Convert window shoppers into customers with our new Collection Viewed advanced segment condition—available with a connected Shopify store.
Wix logo with automation workflow showing “Customer books tasting session” triggering “Send reminder email,” accompanied by a photo of people gathered around a table with coffee and overnight oats.
WIX INTEGRATION

Trigger automations from Wix Bookings

Our integration now pulls in appointment data from Wix Bookings4 to trigger automated emails and SMS—helping reduce no-shows and drive more bookings.
Google and Meta platform logos with a “Clicked on Lead Ad” notification connecting to a “Send targeted email and SMS” action, illustrated with a person mixing ingredients in a commercial kitchen.
SEGMENTATION

Target new leads with Lead Ad Activity

Our Lead Ad Activity segmentation condition lets you send targeted email and SMS to contacts who have (or haven’t) engaged with your Meta and Google Lead Ads.5
Intuit Mailchimp email template mockup on yellow background, featuring a video player with play button and a call-to-action button below.

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