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ADG Creative


Masters of the Branding Universe! 💪

Hello friend,

Cast your mind back to the 1980s. Saturday morning. If you were a kid back then, you were probably watching He-Man and the Masters of the Universe. But this was no mere kid’s TV show. It was the greatest marketing example ever (for a nine-year-old anyway).

Did you know the Master of the Universe franchise earned Mattel $2 Billion?

Wouldn't you love to attract that kind of result to your marketing efforts?

Well, put on your P.J.s and pour yourself a bowl of Lucky Charms. Because we’re about to look at Five Lessons we can Learn from He-Man for our own marketing.

Masters of the branding universe!

In this week’s resource, we look at five things the creators of He-Man did really well to make their toy line a success. Then we unpack them and apply them to marketing a high tech product.

Need a preview? Here are the highlights.

  1. Simplify

  2. Bigger, Badder, Buffer

  3. The He-Man Bible

  4. YOU have the power!

  5. Cartoons, lunchboxes, and movies, oh my!

What in the world do these have with marketing?

We cover that in depth over on this week’s resource. Flip that channel and we’ll see you there!

Until next week, fellow branding adventurers!