Want to know everything about sending a perfect welcome email? Read our latest article. 👋
This email is part of a weekly ADG Resources series that tackles marketing topics and digital business challenges from a frank and humorous perspective. It provides enough applicable information for someone to use without overwhelming and giving away too much. Plenty of calls to action for the introductory offer, but not overwhelming, plus some other resources.
Here’s how ADG Creative's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Emails should have a "meta content-type" and defined character set.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.