At Home
Smiles Davis, come see the new At Home store in Johnstown, CO!
This email alerts subscribers in a certain radius that a new At Home store is opening near them. It includes details on the new store, the grand opening, a gift card giveaway, and curated looks from At Home other shoppers. The email uses a ton of dynamic content, from inserting a person's first name into the subject line and hero image to looking up their loyalty program status and using that info to serve up different content.
Broken emails mean lost sales. How does this email look?
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How accessible is this email?
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.