The New York Times
This Weekend: Enjoy An Introductory Offer To The Times
When journalism is your business, you would expect a lengthy email describing all the benefits of why someone would want to pay for a news subscription. But not here. They use a 2 column layout to throw in some icons and supporting topic text and rely on the images and the contrasting CTA button to get you to take the plunge.
Broken emails mean lost sales. How does this email look?
View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.
How accessible is this email?
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.