Experience the ultimate ride

Some things you just have to feel for yourself.

We’ve given test rides a makeover, making it easier than ever to experience a Cowboy. Choose a time and place that suits you – whether at home or work and we'll come to you.

Or visit one of 100+ partner stores in our expanding network, and experience the ultimate connected ride.

Best of all? It's completely free.

Feel the power of the connected ride

With AdaptivePower™ technology built into every Cowboy bike, you'll experience a ride feeling that effortlessly adapts to you and the road. The companion app docked in the cockpit will show your speed, power and battery level as you ride.

Evening Standard

Come to us. Or we'll come to you.

Pick your model, choose where to ride - home or store - then book your slot. Simple as that.

Your feedback matters

Help us make Cowboy even better
by answering a few questions.