Email campaigns are an exercise in relationship building. When done right, a well-mapped email program can bring in more sales and help you transform your existing client base into a community. But building a successful email strategy isn’t just selling things—by applying analytics to your customer journey, you can gather valuable intelligence about your prospect and customer base that can help you transform how clients experience your brand.
In this class, we’ll talk about how to build targeted email campaigns for every step of the customer journey, with hands-on tips for deciding who to nurture, when to nurture them, what to say in your messaging, and how to measure email success.
You’ll learn how to:
· Map your email strategy to your customer journey
· Grow beyond sales-oriented emails and into relationship nurtures
· Use CRM data to determine who should receive which emails and when
Who should come?
Email marketers, data-driven marketers, client success teams
Who should maybe skip this one?
Natalie Jackson is the Marketing Director for the emfluence Marketing Platform and for emfluence's Digital Marketing. She has nearly a decade of experience in B2B marketing and in digital marketing, including more than eight years of geeking out over all things email and marketing automation strategy. Natalie has spoken on email marketing, CRM strategy, and content marketing for storytellers at Digital Summit Kansas City and Digital Summit At Home, Microsoft Dynamics CRMUG Summit, emfluence’s And Then Some Conference, and for countless local marketing organizations.
*All classes are recorded and will be sent out to all registrants for those that can't attend live and/or want to rewatch over and over again (who wouldn't?!)
**By joining us for this class, you’ll also get free newsletters from Really Good Emails and Emfluence (if you aren't already). You can unsubscribe from either or both at any time.