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Ya goofed. Pulled the wrong merge info, or, maybe no merge info at all so your subscriber is left with something like |MERGE FNAME|. An apology or oops email is a great way to let your audience know you sent them the wrong message and you're trying to make it right. Depending on the subject matter, you can use this as an opportunity to send a playful or humorous message to your audience and let them know you'll do better next time.

An Important Shipping Update From Intelligentsia

Oops! We Sent the Wrong Link

Please Disregard: Incorrect Ranking Notification

Whoops! We sent you the wrong email

Public Apology

From the Delta Team: Thank You for Your Loyalty

Important update regarding Circles Conference 2021

Update on the Pikachu 25th Celebration Skateboard

reMarkable 2 delayed

It’s not deja vu.

*Retraction* On Colombia and our last email

Our Mistake

Oops

Leap – Complaint – Matthew Smith

Account notice: We may have accidentally unsubscribed you.

Oops... You Broke the Site 😅

Oops, that was embarrassing

Whoops lets try that again! Gertudes — Is 3 typeface styles too many?

A personal message from our CEO

The UK's most beautiful spots

There's an Issue with Your Thread Shipment #65005605060056

Dear fans…

Oops, we got a bit excited

Something went wrong today

Oops: Someone Hadn’t Had Their Coffee Yet This Morning

Important Details About Your Multivitamin Order

Whoops! RE: HOW Designcast Today: Typography – What’s Hot, What’s Not

An Important Shipping Update From Intelligentsia

Oops... You Broke the Site 😅

Whoops! We sent you the wrong email

A personal message from our CEO

Important update regarding Circles Conference 2021

Dear fans…

It’s not deja vu.

Oops: Someone Hadn’t Had Their Coffee Yet This Morning

Oops

Account notice: We may have accidentally unsubscribed you.

Please Disregard: Incorrect Ranking Notification

Whoops lets try that again! Gertudes — Is 3 typeface styles too many?

From the Delta Team: Thank You for Your Loyalty

There's an Issue with Your Thread Shipment #65005605060056

reMarkable 2 delayed

Something went wrong today

Our Mistake

Whoops! RE: HOW Designcast Today: Typography – What’s Hot, What’s Not

An Important Shipping Update From Intelligentsia

Oops, that was embarrassing

From the Delta Team: Thank You for Your Loyalty

Dear fans…

*Retraction* On Colombia and our last email

Whoops! RE: HOW Designcast Today: Typography – What’s Hot, What’s Not

Account notice: We may have accidentally unsubscribed you.

Whoops! We sent you the wrong email

The UK's most beautiful spots

reMarkable 2 delayed

Oops: Someone Hadn’t Had Their Coffee Yet This Morning

Leap – Complaint – Matthew Smith

Oops! We Sent the Wrong Link

Whoops lets try that again! Gertudes — Is 3 typeface styles too many?

Important update regarding Circles Conference 2021

Oops, we got a bit excited

Our Mistake

An Important Shipping Update From Intelligentsia

Whoops! We sent you the wrong email

Important update regarding Circles Conference 2021

It’s not deja vu.

Oops

Account notice: We may have accidentally unsubscribed you.

Whoops lets try that again! Gertudes — Is 3 typeface styles too many?

There's an Issue with Your Thread Shipment #65005605060056

Something went wrong today

Whoops! RE: HOW Designcast Today: Typography – What’s Hot, What’s Not

Oops! We Sent the Wrong Link

Public Apology

Update on the Pikachu 25th Celebration Skateboard

*Retraction* On Colombia and our last email

Leap – Complaint – Matthew Smith

Oops... You Broke the Site 😅

A personal message from our CEO

Dear fans…

Oops: Someone Hadn’t Had Their Coffee Yet This Morning