Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Story Matters collects some of the best-told stories from around the web with a short meditation on the qualities of great storytelling. The color scheme of each issue changes, along with the opening quote, a handmade doodle from a member of the team, and a closing pull-quote from an essay from Journey Group.
Here’s how Journey Group's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.